Feature Comparison
How HubSpot AI and Incudo stack up on the features that matter for marketing agencies.
Pricing Comparison
See how HubSpot AI's subscription model compares to Incudo's credit-based pricing.
HubSpot AI
Per-seat pricing
Marketing Hub Enterprise from $3,600/mo
- ×Per-seat billing — pays for people, not output
- ×Credits often cap usage mid-project
- ×Price scales with every new hire
- ×No rollover — unused credits expire
Starter
Perfect for freelancers and small agencies
- ✓5,000 credits/mo
- ✓Unlimited seats
- ✓GPT-4o + Claude access
Agency Pro
For growing agencies managing multiple clients
- ✓25,000 credits/mo
- ✓Unlimited seats
- ✓All AI models
Custom
For large agencies and enterprise clients
- ✓Custom credits
- ✓Dedicated account manager
- ✓Custom integrations
Unlimited seats on all plans →
Pros & Cons
HubSpot AI
Pros
- +Full CRM + marketing automation in one platform
- +AI built into emails, landing pages, and workflows
- +Extensive reporting and attribution
- +Strong partner ecosystem for agencies
Cons
- −Extremely expensive for smaller agencies
- −Complex onboarding with steep learning curve
- −AI features are add-ons, not standalone value
- −Forces you into the HubSpot ecosystem
Incudo
Pros
- +Credit-based pricing — no per-seat fees, ever
- +Multi-model access: GPT-4, Claude, Gemini in one platform
- +Marketing-specific workflows built for agencies
- +Unused credits roll over — no waste
Cons
- −New platform — still building out integrations
- −Requires learning the credit system initially
The Agency Verdict
HubSpot AI is a solid tool — full crm + marketing automation in one platform and ai built into emails, landing pages, and workflows. For individual creators or established enterprise teams, it can absolutely justify its cost. But for marketing agencies doing project-based work, the math gets painful fast.
With HubSpot AI at $800/mo (Marketing Hub Professional), a 10-person agency pays Marketing Hub Enterprise from $3,600/mo. That cost scales with every new hire and doesn't flex with workload — you pay the same whether it's a slow week or a sprint. Credits often cap your output mid-project, forcing awkward conversations with clients.
Incudo's credit-based model solves this. Your whole agency runs on one plan — unlimited seats — and you pay for AI output, not headcount. Credits roll over so nothing is wasted. When a big campaign hits, you buy more credits. When things slow down, you're not burning cash on unused seats. It's the pricing model agencies have always needed.
Frequently Asked Questions
Ready to Switch from HubSpot AI?
Try Incudo free and see why agencies are moving from per-seat pricing to credit-based AI.