Feature Comparison
How Lumen5 and Incudo stack up on the features that matter for marketing agencies.
Pricing Comparison
See how Lumen5's freemium model compares to Incudo's credit-based pricing.
Lumen5
Per-seat pricing
Professional plan from $199/mo; Enterprise custom
- ×Per-seat billing — pays for people, not output
- ×Credits often cap usage mid-project
- ×Price scales with every new hire
- ×No rollover — unused credits expire
Starter
Perfect for freelancers and small agencies
- ✓5,000 credits/mo
- ✓Unlimited seats
- ✓GPT-4o + Claude access
Agency Pro
For growing agencies managing multiple clients
- ✓25,000 credits/mo
- ✓Unlimited seats
- ✓All AI models
Custom
For large agencies and enterprise clients
- ✓Custom credits
- ✓Dedicated account manager
- ✓Custom integrations
Unlimited seats on all plans →
Pros & Cons
Lumen5
Pros
- +Easy text-to-video workflow for content marketers
- +Large media library with licensed content
- +Good for LinkedIn and thought leadership videos
- +Brand Kit for logo and color consistency
Cons
- −Expensive given limited customization
- −Template-based look is recognizable and generic
- −Limited animation and motion capabilities
- −Not suitable for complex video production
Incudo
Pros
- +Credit-based pricing — no per-seat fees, ever
- +Multi-model access: GPT-4, Claude, Gemini in one platform
- +Marketing-specific workflows built for agencies
- +Unused credits roll over — no waste
Cons
- −New platform — still building out integrations
- −Requires learning the credit system initially
The Agency Verdict
Lumen5 is a solid tool — easy text-to-video workflow for content marketers and large media library with licensed content. For individual creators or established enterprise teams, it can absolutely justify its cost. But for marketing agencies doing project-based work, the math gets painful fast.
With Lumen5 at $79/mo (Basic), a 10-person agency pays Professional plan from $199/mo; Enterprise custom. That cost scales with every new hire and doesn't flex with workload — you pay the same whether it's a slow week or a sprint. Credits often cap your output mid-project, forcing awkward conversations with clients.
Incudo's credit-based model solves this. Your whole agency runs on one plan — unlimited seats — and you pay for AI output, not headcount. Credits roll over so nothing is wasted. When a big campaign hits, you buy more credits. When things slow down, you're not burning cash on unused seats. It's the pricing model agencies have always needed.
Frequently Asked Questions
Ready to Switch from Lumen5?
Try Incudo free and see why agencies are moving from per-seat pricing to credit-based AI.